Behavior Change Toolkit for Conservationists

Forums
Julie Cook Kitchener Aug 4, 2025 12:35 pm
Hi all,   If you work at the intersection of conservation and behavior change, you may be interested in this report, Behavior Change for Nature: A Behavioral Science Toolkit for P…

Ocean Legacy & the Habit Loop

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Julie Cook Kitchener Jul 14, 2025 11:52 am
Hi all,    Ocean Legacy is a Canadian-based, international non-profit that is dedicated to ending ocean plastic pollution around the world. One of the ways that they do this is th…

Keeping compostables out of the trash

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Julie Cook Kitchener Nov 11, 2024 13:56 pm
Hi all,    What are the best strategies to keep compostables out of residential trash bins? In 2016, StopWaste, the City of Fremont in California, and Action Research partnered on…

Rare's Levers of Behaviour Change Framework

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Julie Cook Kitchener Jul 29, 2024 13:00 pm
Hi all,    Rare’s Centre for Behavior & the Environment has published a framework that includes six behavioural levers to apply when leading behaviour change campaigns.  They exp…

Inspiring workplace safety through intrinsic motivation

Forums
Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Changing social norms around native plants in your area

Forums
Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …
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WaterSense Adds Up to Big Water and Energy Savings

Cases
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

Cases
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
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Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

Cases
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

Cases
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…

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