May & June Virtual CBSM Workshops

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Doug McKenzie-Mohr Victoria Mar 31, 2020 22:41 pm
Fostering Sustainable and Healthy Behavior Virtual Workshops Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training virtua…
CBSM Recommends

The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…

Actual vs. Reported behavior: Increasing handwashing in public restrooms.

Articles
Nichols, A. L. (2014). Actual vs. Reported behavior: Increasing handwashing in public restrooms. Swiss Journal of Psychology, 73(1), 41-46.
Past research has failed to adequately address the reasons behind the lack of handwashing in public restrooms. The present study explores possibilities for using psychology to des…

May and June Virtual CBSM Workshops

Forums
Doug McKenzie-Mohr Victoria May 6, 2020 2:28 am
I’ve had a number of people ask whether my community-based social marketing workshops could be offered virtually given the pandemic.  In response, I have scheduled virtual Zoom wo…

Global Survey for Anyone Who Teaches Social Marketing (Update & Request for Participation)

Forums
Liz Foote Maui May 20, 2020 2:41 am
Hi everyone, if you teach social marketing in any capacity, either in a formal academic setting, or elsewhere via workshops, please take a moment to complete this survey, or pass …

Save the Date! (June 10th): PNSMA's Summer Forum on COVID-19, Social Marketing, and the Environment

Forums
Liz Foote Maui May 23, 2020 8:04 am
Hello everyone, the Pacific Northwest Social Marketing Association's Summer Forum will be held on Wednesday, June 10th, from 11;30 am - 1:00 pm. It will be held virutally (as you'…

Stand Against Corona Pledge and Study Results on Prosocial Messaging to Motivate Collective Action

Forums
Liz Foote Maui May 28, 2020 1:40 am
Did anyone see, or participate in, the #StandAgainstCorona online pledge? So far over 2700 people have taken the pledge. It was actually created as an field experiment to test dif…

Nudgestock 2020

Forums
Julie Cook Kitchener May 29, 2020 2:41 am
Hi all, check out this fantastic conference, where you can learn more about behavioural insights with some of the most well-known and well-respected behavioural scientists in the …

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Article on Sustainable Consumption, Corporations & Individual Choice

Forums
Julie Cook Kitchener Jun 5, 2020 0:37 am
Do you ever consider the larger systems in which our individual choices are embedded? In this fascinating article, Michaela Barnett makes the case that while our individual choice…

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