Climate Matters Program for TV Weathercasters – Landmark behavior change case study posted.

Forums
Jay Kassirer Ottawa Jan 25, 2022 19:00 pm
“Climate Matters Program for TV Weathercasters” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies avai…

Happy Holidays!

Forums
Julie Cook Kitchener Dec 23, 2021 19:40 pm
Hi everyone, As 2021 comes to a close, I feel inspired to write about an often forgotten yet critical aspect of our work: Love. Some of you may be aware that the phenomenal fem…

January North American Virtual Workshops

Forums
Doug McKenzie-Mohr Victoria Dec 16, 2021 13:58 pm
In early January I will be delivering introductory and advanced community-based social marketing workshops.  Both sessions are nearly full.  If you are interested in learning more…

Behavioural Scientist's Notable Books of 2021

Forums
Julie Cook Kitchener Dec 14, 2021 19:24 pm
Hi all, Behavioural Scientist has an excellent list of behavioural science-related books that were published this year.  Here are a few examples: • The behavioural code: The hid…

Behavioural Decision Research Conference - Call for Papers

Forums
Julie Cook Kitchener Dec 7, 2021 21:30 pm
Hi all, The Southern Ontario Behavioural Decision Research (SOBDR) Conference brings together researchers and academics with an interest in the study of how people make judgments…

Marketing for Social Impact Conference - UK

Forums
Julie Cook Kitchener Nov 25, 2021 15:35 pm
Hi everyone, The World Social Marketing Association, The University of Brighton, and Fuse Events are proud to announce the first ever Marketing for Social Impact conference in th…

SPARKS 2021 Conference

Forums
Julie Cook Kitchener Nov 24, 2021 16:10 pm
Hi everyone, The Pacific Northwest Social Marketing Association has announced that the 9th annual SPARKS conference will be held virtually over the course of two days on Monday, …

COP 26 & The Benefits of Climate Action

Forums
Julie Cook Kitchener Nov 18, 2021 18:02 pm
Hi all, As you may know, the latest global climate negotiations at COP 26 in Glasgow have drawn to a close. Though some progress was made, concerns remain about the enormous gap …

Reminder re: Bioneers Conference

Forums
Julie Cook Kitchener Nov 10, 2021 17:49 pm
Hi everyone, At the end of July, I posted about the upcoming Bioneers conference, Between Worlds: Emergence in an Emergency, which is taking place from November 11th to November …

The Elements of Choice: Why the Way We Decide Matters

Forums
Julie Cook Kitchener Nov 4, 2021 18:08 pm
Hi everyone, There is a new book that was recently published called "The Elements of Choice: Why the Way We Decide Matters". This book explains how we can design better decision-…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing