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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…
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Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?

Articles
Matthies, E., Klöckner, C., & Preißner, C. (2006). Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?. Applied Psychology: An International Review, 55(1), 91-106.
A theory-driven intervention was carried out to initiate the try-out of a new travel mode behavior (try out taking public transport instead of car) in a sample of habitual car use…

Environmental Behaviour in Chicago Automotive Repair Micro-Enterprises (MEPs)

Articles
Mir, D. (2008). Environmental behaviour in Chicago automotive repair micro-enterprises (MEPs). Business Strategy and the Environment, 17(3), 194-207.
This study analyzes the relationship between internal and external factors that influence environmental behaviour in traditional service micro-enterprises, focusing on Chicago mot…

The Price of a Price: On the Crowding Out and In of Social Norms

Articles
Janssen, M., & Mendys-Kamphorst, E. (2004). The price of a price: On the crowding out and in of social norms. Journal of Economic Behavior & Organization, 55(3), 377-395. doi:10.1016/j.jebo.2002.11.004.
We study the impact of financial incentives on social approval, showing that in a society with altruists and egoists, who all care about social approval, introducing financial inc…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

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