“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

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Liz Foote Maui Oct 23, 2020 4:01 am
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

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Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Behavioural Science Toolkit for Physical Distancing and People Movement

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Liz Foote Maui Sep 2, 2020 2:41 am
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

COVID-19 Vaccination Uptake Strategies

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Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Webinar: "Can Peer Pressure Solve Climate Change?"

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Liz Foote Maui Aug 18, 2020 23:34 pm
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…

Behavioural Science around the World: A World Bank Report

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Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

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Liz Foote Maui Aug 5, 2020 3:32 am
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

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Julie Cook Kitchener Jul 28, 2020 21:28 pm
Hi all, This is an interesting article that advocates for a "moralizing" approach to  behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

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Liz Foote Maui Jul 9, 2020 11:27 am
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

Montana Mask-Wearing PSAs with Normative Messaging

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Liz Foote Maui Jul 9, 2020 9:35 am
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

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