The Price of a Price: On the Crowding Out and In of Social Norms

Articles
Janssen, M., & Mendys-Kamphorst, E. (2004). The price of a price: On the crowding out and in of social norms. Journal of Economic Behavior & Organization, 55(3), 377-395. doi:10.1016/j.jebo.2002.11.004.
We study the impact of financial incentives on social approval, showing that in a society with altruists and egoists, who all care about social approval, introducing financial inc…

Contrasting the Theory of Planned Behavior with the Value-Belief-Norm Model in Explaining Conservation Behavior

Articles
Kaiser, F., Hübner, G., & Bogner, F. (2005). Contrasting the theory of planned behavior with the value-belief-norm model in explaining conservation behavior. Journal of Applied Social Psychology, 35(10), 2150-2170. doi:10.1111/j.1559-1816.2005.tb02213.x.
In this paper, we contrast the value-belief-norm (VBN) model and the theory of planned behavior (TPB) for the first time regarding their ability to explain conservation behavior. …

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Using Block Leaders and Prompts to Improve Participation in Curbside Recycling in Denver Colorado

Cases
Based on information obtained from a literature review, norms and prompts were incorporated into a pilot program designed to improve participation in curbside recycling. City bloc…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

Forums
Liz Foote Maui Oct 23, 2020 4:01 am
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach

Articles
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
We describe an education and behavior change program with a multi-level approach. The program goal is to change how people think about, use, store, and dispose of toxic household …

Local Responsiveness Pressure, Subsidiary Resources, Green Management Adoption and Subsidiary's Performance: Evidence from Taiwanese Manufactures

Articles
Peng, Y., & Lin, S. (2008). Local responsiveness pressure, subsidiary resources, green management adoption and subsidiary's performance: Evidence from Taiwanese manufactures. Journal of Business Ethics, 79(1), 199-212.
This study aims to explore if local responsiveness pressure and subsidiary resources influence green management adoption of overseas subsidiaries, and to investigate the relations…

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

Forums
Julie Cook Kitchener Apr 14, 2021 23:09 pm
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Chronic Norm Focus: The Interaction Effects of Norms and Dispositions on Environmentally Friendly Consumer Behaviors

Articles
Minton, A. P. (1995). Chronic norm focus: The interaction effects of norms and dispositions on environmentally friendly consumer behaviors. Dissertation Abstracts International Section A: Humanities and Social Sciences, 55, 12-A,
The purpose of the dissertation was to test Cialdini's notion that dispositional characteristics such as self-monitoring might chronically focus an individual's attention on one t…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing