“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

Forums
Liz Foote Maui Aug 5, 2020 3:32 am
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums
Jay Kassirer Ottawa Jul 30, 2007 21:55 pm
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Encouraging and Recognising Urban Gardens for Habitat

Forums
Andrew Smith Oct 6, 2005 19:20 pm
Hello listserve members, In Tasmania we are looking at developing a program that recognises gardeners who consider and encourage wildlife to use their gardens (Gardens for Wi…

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