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Now that 2024 has come to a close and we’re off to a fresh start in 2025, some of you may be thinking about your New Year’s resolutions. Award-winning behavioral scient…
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Does buying “green” products contribute to our psychological well-being? According to research by Helm et al (2019), it doesn’t. In contrast, buying less is associated …
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The “Jane Goodall of trees”, Diana Beresford-Kroeger, was recently interviewed by Corporate Knights about her work in tree conservation. In the interview, she states th…
Hi everyone, I have a question about games. I know hat zoos, aquariums, nature centers, etc. will often use games to teach about conservation, ecology, wildlife etc. What I'm wond…
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What if we understood our current ecological crisis as a “Human Behavioral Crisis”? That is how researchers, Merz et al (2023), have described it. In their paper, they a…
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What are the best strategies to keep compostables out of residential trash bins? In 2016, StopWaste, the City of Fremont in California, and Action Research partnered on…
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The percentage of Americans reporting ownership of an electric vehicle (EV) increased from 4% in 2023 to 7% in 2024. This may be in part due to the Biden Administration…
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You may know about Cape Town, South Africa’s struggles with water shortages several years ago. You may be less familiar with how cleverly they used behavioral science to…
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If you’d like to learn more about framing your conservation messages, this resource may be for you. Conservation Optimism has created a helpful communication toolkit th…
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I’ve got an example for you of a high-quality littering prevention campaign in California. Action Research partnered with the Orange County Stormwater Program (h20c.org)…
