Accelerating the Diffusion of Innovations Using Opinion Leaders
Valente, T. W., & Davis, R. L. (1999). Accelerating the diffusion of innovations using opinion leaders. The ANNALS of the American Academy of Political and Social Science, 566, 55 - 67.
Celebrating India's "Catch the Rain" campaign
To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure
Restoring the Redwood River
Mask Use, Messaging, and Social Norms
Cooking during COVID
Voluntary Adopters versus Forced Adopters: Integrating the Diffusion of Innovation Theory and the Technology Acceptance Model to Study Intra-Organizational Adoption
Zhou, Y. (2008). Voluntary adopters versus forced adopters: integrating the diffusion of innovation theory and the technology acceptance model to study intra-organizational adoption. New Media & Society, 10(3), 475 - 496.
The Persistence of Induced Abortion in Cuba: Exploring the Notion of an 'Abortion Culture'
Bélanger, D., & Flynn, A. (2009). The persistence of induced abortion in Cuba: Exploring the notion of an 'abortion culture.'. Studies in Family Planning, 40(1), 13-26.
School Climate and Teachers? Beliefs and Attitudes Associated with Implementation of the Positive Action Program: A Diffusion of Innovations Model
Beets, M., Flay, B., Vuchinich, S., Acock, A., Li, K., & Allred, C. (2008). School climate and teachers? Beliefs and attitudes associated with implementation of the positive action program: A diffusion of innovations model. Prevention Science, 9(4), 264-275.
Intermedia Processes in the Adoption of Tobacco Control Activities among Opinion Leaders in California
Schuster, D., Valente, T., Skara, S., Wenten, M., Unger, J., Cruz, T., et al. (2006). Intermedia processes in the adoption of tobacco control activities among opinion leaders in California. Communication Theory, 16(1), 91-117.
