The Meaning of Normative Processes for Energy Conservation
Midden, C. J. & Ritsema, B. S. (1983). The meaning of normative processes for energy conservation. Journal of Economic Psychology, 4, 1-2, 37-55.
Normative Brochures
Don't Miss the Article on Social Norms
Prediction of Goal-Directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control
Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 5, 453-474.
The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Brilliant Web Banner Campaign for UK's Energy Saving Trust
Residential Energy Conservation: The Role of Past Experience in Repetitive Household Behavior
Macey, S. M., & Brown, M. A. Residential energy conservation: The role of past experience in repetitive household behavior. Vol. 15. 1983. 123-141.