Tools

Case Study of the Acid Rain Film Controversy: Political Propaganda or Environmental Education?

Articles
Hepburn, M. A. & Hepburn, L. R. Case study of the acid rain film controversy: Political propaganda or environmental education ?. Vol. 16. 1985. 1-6.
In 1982 the National Film Board of Canada released an educational film, Acid Rain: Requiem or Recovery? Early in 1983 the U.S. Department of Justice labeled the film as "politica…

Fear Arousing Persuasive Messages: Communication Yearbook 8

Articles
Boster, F. J. & Mongeau, P. Fear arousing persuasive messages. Communication Yearbook 8. Ed. R. N. Bostrom. Beverly Hills, Cal: Sage, 1984. 330-375.

Cognitive and Physiological Processes of Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation

Articles
Rogers, R. W. Cognitive and physiological processes of fear appeals and attitude change: A revised theory of protection motivation.. Social Psychophysiology. Ed. J. Caciopppo & R. Petty. New York: Gilford Press, 1983.

Humor and Changing Environmental Behavior

Forums
Andrea Clarke Fort Collins, Colorado Oct 14, 2008 10:59 am
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos: * * *Using the Power of Humor…

CBSM and Scale, John Edwards Message Resonnating with Iowa Voters

Forums
Nancy Adams Le Roy Dec 29, 2007 16:02 pm
Doug, the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…

Psychological Study

Forums
Gaye Foster Dec 18, 2007 6:34 am
Hello everyone, I am a 4th year Bachelor of Psychology student at Central Queensland University in Australia and I will be doing my thesis next year. My topic is based on the…

Installing Efficient Faucet Aerators & Showerheads

Forums
Meryl Brott Cambridge Nov 9, 2007 6:01 am
Hi, Looking for advice re: communicating to tenants in a letter (email) that the showerhead and the faucet aerators in their apartment will be changed out within the next few m…

Typology of Commonly Used Energy Saving Message Themes....

Forums
Jernej Markelj Oct 9, 2007 20:00 pm
Hello, I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost savin…

Positive vs. Negative Images

Forums
Jay Kassirer Ottawa Apr 13, 2007 13:35 pm
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

Crafting Persuasive Pro-Environment Messages USDA Booklet?

Forums
Terre Dunivant San Luis Obispo Jul 25, 2006 14:48 pm
Hi, Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-envir…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing