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An Opportunistic Field Experiment in Community Water Conservation
Watson, R. K., Murphy, M. H., Kilfoyle, F. E. & Moore, S. M. (1999). An opportunistic field experiment in community water conservation. Population and Environment: A Journal of Interdisciplinary Studies, 20, 6, 545-560.
Solarize campaigns: Harnessing the power of the crowd
How a little city in Sicily became a zero waste giant
Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups
Mixed signals: How incentives really work
Michigan's Mandatory Deposit Legislation
The Environment Goes to Market: The Implementation of Economic Incentives for Pollution Control. National Academy of Public Administration, 1994. Pg.138-159.
Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners
Restoring the Redwood River
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
The Price of a Price: On the Crowding Out and In of Social Norms
Janssen, M., & Mendys-Kamphorst, E. (2004). The price of a price: On the crowding out and in of social norms. Journal of Economic Behavior & Organization, 55(3), 377-395. doi:10.1016/j.jebo.2002.11.004.