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The "Wear It" campaign: Encouraging boating safety & the use of life jackets
Changing social norms around native plants in your area
Recycling Symbol Research
Mikitka, K. F. (1987). Recycling symbol research. Resource Recycling, September/October, 32-34, 47.
R-2000 Home Energy and Water Efficiency Program
Baxter Healthcare Corporation Cardiovascular Group (CVG)
Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
WRAP (Waste Reduction Awards Program)
Energy Star: The Symbol for Energy Efficiency.
Toward a Sustainable Society: Waste Minimization through Environmentally Conscious Consuming
Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.
Barriers to Consumer Choice of Energy Efficient Products
Anderson, C. D. & Claxton, J. D. (1982). Barriers to consumer choice of energy efficient products. Journal of Consumer Research, 9, 2, 163-170.