In the Incentives chapter of the CBSM guide, there is an example for using incentives to promote toilet upgrades. It reads: "For many homes it is too expensive to install a low-fl…
I'm looking for research or information on improving voluntary adoption of a behavior among late-adopters. The project I'm working on is focused on encouraging people to pick up …
Hi. I'm the sustainability coordinator for a smallish community (pop 18,000) with mostly a tourism based economy and some light industrial. Our municipal council dedicated $10,0…
Hi All,
I work for a voluntary GHG reduction program that uses principles of CBSM for a number of it initiatives.
I'm blessed to have a large amount of data on program partici…
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My final project is about meaningful experiences role in changing customer behavior. The project focus is on a transparent and collaborative design process of creating mea…
I want to help my colleagues better understand community-based social marketing. Has anyone done any exercises or activities with their staff, teams, coworkers, etc., that helps t…
Community-Based Social Marketing emphasizes a set of proven, synergistic tools for promoting change at various stages in the change process. In this 90-minute webinar, youll lear…
Looking for research on changing public behaviour so they take action to affect government wetland policy. If you have done this type of research, what public behaviours have you …
I have a fairly straightforward research question that I was unable to find answers to anywhere on this site. FSB specifies that "in order for commitment to be effective, the comm…
Does this exist? I suppose every type of CRM aims to move a certain group of people to a certain type of behavior, but it seems like none of them are for social marketers to use..…
