Overcoming Barriers when the Barriers are perceived as Governmental Responsibility or they are Large Business policies that people Perceive as Beyond Their Control

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John Barrett Bowdon November 09, 2015 08:09 AM
How to overcome apathy and resignation to accepting things that actually seem unacceptable. In my current specific effort, this applies to bank fees that disproportionally punish…

Application of Descriptive Normative Messages to Enhance Pro-Biodiversity Behaviours

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Christiane Lellig Fleet July 02, 2015 08:13 AM
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…

CBSM used in a workforce 'community'

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Rebecca Dearden New Plymouth April 21, 2015 12:43 AM
Has anyone successfully used the process/steps in CBSM to introduce a significant behavioural change in the workplace or can direct me to some research on this topic? Thanks Re…

Paying for Toilet Upgrades through Savings on Water Bill? Looking for Case Studies

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Tyler Burleigh Guelph October 06, 2014 12:43 PM
In the Incentives chapter of the CBSM guide, there is an example for using incentives to promote toilet upgrades. It reads: "For many homes it is too expensive to install a low-fl…

ISO: Improving Voluntary Compliance among Late Adopters

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Cammy Mills Bremerton September 02, 2014 05:54 PM
I'm looking for research or information on improving voluntary adoption of a behavior among late-adopters. The project I'm working on is focused on encouraging people to pick up …

Seeking Ideas for a GHG Reduction Program

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Lori Rissling Wynn Canmore March 05, 2014 01:21 PM
Hi. I'm the sustainability coordinator for a smallish community (pop 18,000) with mostly a tourism based economy and some light industrial. Our municipal council dedicated $10,0…

Graphic Representations Highlighting GHG, kWh, BTU, $, tons of recycling, etc Savings Over Time

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Matthew Gibbs Fort Collins July 17, 2013 11:34 AM
Hi All, I work for a voluntary GHG reduction program that uses principles of CBSM for a number of it initiatives. I'm blessed to have a large amount of data on program parti…

Meaningful Experiences as Motivator for Behavior Change

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Naz Mirzaie Savannah April 28, 2013 01:34 AM
Hello My final project is about meaningful experiences role in changing customer behavior. The project focus is on a transparent and collaborative design process of creating me…

Activities to Help Train the Trainer

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Elizabeth Floyd Arlington February 13, 2013 05:23 PM
I want to help my colleagues better understand community-based social marketing. Has anyone done any exercises or activities with their staff, teams, coworkers, etc., that helps t…

Webinar on Building Motivation Over Time (Tuesday, Dec. 11, 2012)

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Jay Kassirer Ottawa November 28, 2012 01:56 PM
Community-Based Social Marketing emphasizes a set of proven, synergistic tools for promoting change at various stages in the change process. In this 90-minute webinar, youll learn…

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