You Have More Influence Than You Think

Forums
Julie Cook Kitchener Oct 6, 2021 17:24 pm
Hi everyone, In a recent Behavioural Scientist article, Dr. Vanessa Bohns articulates the ways in which we influence others without even realizing it. Through her research studie…

What Can We Learn from Failed Attempts to Change People's Behaviour?

Forums
Julie Cook Kitchener Nov 4, 2020 22:35 pm
Hi everyone, A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring…

Behavioural Science Toolkit for Physical Distancing and People Movement

Forums
Liz Foote Maui Sep 2, 2020 2:41 am
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

Webinar: "Can Peer Pressure Solve Climate Change?"

Forums
Liz Foote Maui Aug 18, 2020 23:34 pm
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing