Investigated the effects of fear appeals on persuasion in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy the…
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…
Hello everyone,
I am a 4th year Bachelor of Psychology student at Central Queensland University in Australia and I will be doing my thesis next year. My topic is based on the…
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We are preparing to launch an energy conservation campaign for the school year that will start in August. I've been creating energy profiles for each of the buildings on …
Am looking for recent research that speaks to doing education and outreach in a society framed by fear - both of manmade disasters such as 9/11 and the Iraq War, and natural disas…
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Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-envir…
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Looking for advice re: communicating to tenants in a letter (email) that the showerhead and the faucet aerators in their apartment will be changed out within the next few m…
Hello,
I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost savin…
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos:
* * *Using the Power of Humor…