“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui Jul 9, 2020 11:27 am
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

A Social Marketing Perspective on Vietnam’s Response to COVID-19

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Liz Foote Maui Sep 2, 2020 2:27 am
Khai Trieu Tran of the University of Danang contributed this story to the International Social Marketing Association's website that details how Vietnam has responded to the COVID-…

COVID Communication Handbook

Forums
Liz Foote Maui Oct 4, 2020 3:25 am
The Centre for Social and Behaviour Change has a COVID Communication Handbook that you can download as a PDF here.  According to the publication, “the COVID-19 Communication Hand…

“How Much Information Is Too Much?” Webinar with Cass Sunstein

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Liz Foote Maui Oct 4, 2020 4:48 am
Cass Sunstein has a new book out (shocker, I know!) called “Too Much Information,” and he discussed its themes in a webinar last month – check it out! He discussed not only inform…

Global COVID-19 Study Provides Insights on Message Framing

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Liz Foote Maui Oct 9, 2020 22:10 pm
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

COVID-19 & climate change: What's the psychology?

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Julie Cook Kitchener May 13, 2021 16:34 pm
Hi everyone, COVID-19 and climate change are two of the most significant crises facing our world today. Wide-scale behaviour change is required to address both. How can governmen…

Google's "Inclusive Marketing" Toolkit

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Julie Cook Kitchener Jun 24, 2021 17:49 pm
Hi all, There was a resource shared yesterday on the International Social Marketing Association listserv that I thought some of you might find useful. Google recently released…

Do people 'read signs'?

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Teresa Prokopanko Nov 20, 2023 21:00 pm
In a number of instances in my work lately, I've had pushback from colleagues saying "Unfortunately, most people will not read signage" and similar. While I accept that in some ca…

Social media for behaviour change toolkit

Forums
Julie Cook Kitchener Dec 12, 2023 19:15 pm
Hi all,   If you’re looking for information on how to run a social media for behaviour change campaign, the International Federation of the Red Cross and USAID have teamed up to p…

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