Reducing Restaurant Food Waste

Forums
Julie Cook Kitchener Sep 1, 2025 12:38 pm
Hi all,   According to the United Nations Food and Agriculture Organization (FAO), at least one-third of food produced globally is wasted. In China, a staggering 349 million tons …

Shifting to plant-based diets

Forums
Julie Cook Kitchener May 5, 2025 12:40 pm
Hi all,    When I was a student in university, I took a course on Mahatma Gandhi. I was awestruck by how this great man lived by his principles, including the principle of non-vio…

Reducing contamination in composting

Forums
Julie Cook Kitchener Apr 14, 2025 12:44 pm
Hi all,    How can we reduce contamination in community compost bins? The Institute for Local Self-Reliance (ILSR) sought to tackle this question in its latest webinar on the topi…

Cape Town’s water crisis to redemption story

Forums
Julie Cook Kitchener Oct 21, 2024 13:36 pm
Hi all,  You may know about Cape Town, South Africa’s struggles with water shortages several years ago. You may be less familiar with how cleverly they used behavioral science to…

Tricks to Trashcans: Preventing Littering in Orange County, California

Forums
Julie Cook Kitchener Oct 7, 2024 12:42 pm
Hi all,   I’ve got an example for you of a high-quality littering prevention campaign in California. Action Research partnered with the Orange County Stormwater Program (h20c.org)…

Inspiring workplace safety through intrinsic motivation

Forums
Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Changing social norms around native plants in your area

Forums
Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …
CBSM Recommends

WaterSense Adds Up to Big Water and Energy Savings

Cases
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
CBSM Recommends

Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

Cases
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
CBSM Recommends

Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

Cases
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing