Tools
CBSM Recommends

Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
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Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
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Europe’s Energy Neighborhoods

Cases
Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
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Calgary’s Workshift

Cases
WORKshift was a federally funded initiative that sought to accelerate the adoption of telework within the business community in Calgary. Working with chief officers and directors …
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Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment

Articles
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative wor…

The Effect of Commitment on Adoption and Diffusion of Grass Cycling. Special Issue: Litter Control and Recycling

Articles
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
Tested the effects of 2 levels of commitment to grass cycling (GC; i.e., not bagging grass clippings). During 4 wks of baseline, data were collected for all houses in 3 homogenous…

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