“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui July 09, 2020 11:27 AM
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

Montana Mask-Wearing PSAs with Normative Messaging

Forums
Liz Foote Maui July 09, 2020 09:35 AM
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui July 09, 2020 09:24 AM
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Emerging from COVID-19 lockdown

Forums
Julie Cook Kitchener June 05, 2020 12:59 AM
So many of us are thinking right now about how the world will transition out of COVID-19 lockdown. This blog post from Griffith University features Professor Jeff French, who is t…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui June 03, 2020 01:58 AM
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Stand Against Corona Pledge and Study Results on Prosocial Messaging to Motivate Collective Action

Forums
Liz Foote Maui May 28, 2020 01:40 AM
Did anyone see, or participate in, the #StandAgainstCorona online pledge? So far over 2700 people have taken the pledge. It was actually created as an field experiment to test dif…

Behavior Modifying Apothegm

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Saundra Edwards December 06, 2008 11:44 AM
Thanks to all of you, We need a series of behavioral modifying apothegms for some banners that will be used at some green collar events. The banners will be used to help direc…

Email 'Eco-Taglines'

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Ben Frost Manchester October 18, 2008 01:25 PM
Hi, everyone: I've been wondering about the proliferation of email taglines that ask people to "consider the environment before printing this email." Considering the methods pr…

Humor and Changing Environmental Behavior

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Andrea Clarke Fort Collins, Colorado October 14, 2008 10:59 AM
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos: * * *Using the Power of Humor…

CBSM and Scale, John Edwards Message Resonnating with Iowa Voters

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Nancy Adams Le Roy December 29, 2007 04:02 PM
Doug, the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…

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