Energy Conservation Campaign

Forums
Terri Buckner June 02, 2006 04:08 PM
Hi, We are preparing to launch an energy conservation campaign for the school year that will start in August. I've been creating energy profiles for each of the buildings on …

Marketing in a 9/11, War, Tsunami, and Katrina Society

Forums
Cedar Bouta Olympia June 08, 2006 08:21 PM
Am looking for recent research that speaks to doing education and outreach in a society framed by fear - both of manmade disasters such as 9/11 and the Iraq War, and natural disas…

Crafting Persuasive Pro-Environment Messages USDA Booklet?

Forums
Terre Dunivant San Luis Obispo July 25, 2006 02:48 PM
Hi, Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-envir…

Positive vs. Negative Images

Forums
Jay Kassirer Ottawa April 13, 2007 01:35 PM
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

Typology of Commonly Used Energy Saving Message Themes....

Forums
Jernej Markelj October 09, 2007 08:00 PM
Hello, I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost savin…

Installing Efficient Faucet Aerators & Showerheads

Forums
Meryl Brott Cambridge November 09, 2007 06:01 AM
Hi, Looking for advice re: communicating to tenants in a letter (email) that the showerhead and the faucet aerators in their apartment will be changed out within the next few m…

Psychological Study

Forums
Gaye Foster December 18, 2007 06:34 AM
Hello everyone, I am a 4th year Bachelor of Psychology student at Central Queensland University in Australia and I will be doing my thesis next year. My topic is based on the…

CBSM and Scale, John Edwards Message Resonnating with Iowa Voters

Forums
Nancy Adams Le Roy December 29, 2007 04:02 PM
Doug, the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…

Humor and Changing Environmental Behavior

Forums
Andrea Clarke Fort Collins, Colorado October 14, 2008 10:59 AM
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos: * * *Using the Power of Humor…

Email 'Eco-Taglines'

Forums
Ben Frost Manchester October 18, 2008 01:25 PM
Hi, everyone: I've been wondering about the proliferation of email taglines that ask people to "consider the environment before printing this email." Considering the methods pr…

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