The Lie behind Plastic Pollution

Forums
Julie Cook Kitchener Jul 13, 2020 17:36 pm
Hi everyone, I came across this provocative blog post from PhD fellow Michaela Barnett, in which she discusses the need to move beyond individual behaviours in order to combat th…

Free BECC Webinar 7/15: "10 Social Marketing Pitfalls"

Forums
Liz Foote Maui Jul 9, 2020 23:33 pm
Hi, just wanted to share the opportunity to register for this FREE webinar on July 15th, "10 Social Marketing Pitfalls," that’s part of the Behavior, Energy, and Climate Change vi…

America’s Response to the Coronavirus through the Lens of Systems Thinking

Forums
Liz Foote Maui Jul 9, 2020 10:08 am
This article in The Atlantic by Zeynep Tufekci, “It Wasn’t Just Trump Who Got It Wrong,” is a fascinating exploration of America’s response to the coronavirus pandemic through the…

Behavioural Scientist's Summer Book List

Forums
Julie Cook Kitchener Jul 7, 2020 19:25 pm
Hello everyone, Since we're now in the midst of summer, the sun, and the heat, I thought I'd send along a Summer 2020 Book List for you to peruse through, for weekends at the cot…

Using a Video Series to Encourage Urban Agriculture

Forums
Julie Cook Kitchener Jul 7, 2020 18:16 pm
Hi all, I have heard from a few different sources that many people are turning to gardening and other outdoor activities to help them cope during the pandemic. For anyone who wor…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Education, Marketing & Law - Stopping the Spread of COVID-19

Forums
Julie Cook Kitchener May 29, 2020 3:06 am
Here's a brief but interesting summary from Griffith University (originally written by Michael Rothschild) of three common approaches to social change: education, marketing and la…

Dog Poop Citizen Science Examples?

Forums
Liz Foote Maui May 21, 2020 22:56 pm
Hi everyone, I was wondering if anyone knew of any examples of citizen science programs focused on pet waste. I asked on Twitter and did a bit of a search but didn't turn up much.…

Global Survey for Anyone Who Teaches Social Marketing (Update & Request for Participation)

Forums
Liz Foote Maui May 20, 2020 2:41 am
Hi everyone, if you teach social marketing in any capacity, either in a formal academic setting, or elsewhere via workshops, please take a moment to complete this survey, or pass …
CBSM Recommends

Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household

Articles
Staats, H., Harland, P., & Wilke, H. (2004). Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household. Environment and Behavior, 36(3), 341-367.
Interventions for voluntary proenvironmental behavior change usually target a limited number of behaviors and have difficulties in achieving durable change. The EcoTeam Program (E…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing