Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

The Check, Clean, Dry Campaign

Cases
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

Conservation Learning in Wildlife Tourism Settings: Lessons from Research in Zoos and Aquariums

Articles
Ballantyne, Roy; Packer, Jan; Hughes, Karen; Dierking, Lynn (2007). Conservation Learning in Wildlife Tourism Settings: Lessons from Research in Zoos and Aquariums. Environmental Education Research, 13, 3, 367-383.
Zoos and aquariums have shifted their focus over recent years, taking a much more active role in wildlife conservation and in promoting conservation learning among their visitors.…

CRM Programs for Social Marketing

Forums
Karin Stark London Jul 26, 2008 6:31 am
Hi, I am looking for any research / information on effective CRM (Customer Relationship Management) type programs, specifically for social marketing campaigns. I will be desig…

Community Engagement with Climate Change

Forums
Catherine Sims Jun 30, 2008 12:37 pm
Hello I work for an organisation called CRed Suffolk. I am looking at ways to engage community groups in carbon reduction schemes. I am keen to engage in different ways: so fa…

Surveys/Questionnaires (Quant or Qual) for Recycling/Compostable Choices

Forums
RAFIQ BALOCH bermingom Oct 14, 2008 7:39 am
Hi: I've been sitting here on the sidelines for few weeks reading and learning about sustainable behavior from the professional's perspective via this listserv. Wow! I am v…

Searching for a Survey Model on Why People Buy at Supermarkets

Forums
Ralph Bowen Sep 18, 2008 9:29 am
Hi, I have been trying to start a root grass project to gather a community of people in Ealing, a London area, interested in actively adopting sustainable behaviour. One …

Teaching the Concept of Precycling: A Campaign and Evaluation

Articles
Gillilan, Sheryl; Werner, Carol M.; Olson, Lynne; Adams, Dorothy (1996). Teaching the Concept of Precycling: A Campaign and Evaluation. Journal of Environmental Education, 28, 1, 11-18.
Evaluated the extent to which shoppers acquired knowledge about precycling from radio, TV and in-store advertising campaign (ADC) and whether that knowledge was translated into se…

Information and Energy Conservation

Articles
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Examines reasons why consumers are not saving as much energy and money as they can using research on the psychology of the energy consumer. The information consumers have and need…

Applying Social Psychology to Desegregation and Energy Conservation. Special Issue: Illustrating the Value of Basic Research

Articles
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
Presents 2 examples of social psychology in action in dealing with an immediate crisis and a gradual problem. The immediate crisis occurred when a school system was desegregated, …

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