Utilizing a Social-Ecological Framework to Promote Water and Energy Conservation: A Field Experiment

Articles
Kurz, T., Donaghue, N., & Walker, I. (2005). Utilizing a social-ecological framework to promote water and energy conservation: A field experiment. Journal of Applied Social Psychology, 35(6), 1281-1300.
The present study utilized a social-ecological framework to design an intervention to reduce residential water and energy use in a local community. An experimental design was used…

Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

The Environmentalist who Cried Drought: Reactions to Repeated Warnings about Depleting Resources Under Conditions of Uncertainty

Articles
Joireman, J., Posey, D., Truelove, H., & Parks, C. (2009). The environmentalist who cried drought: Reactions to repeated warnings about depleting resources under conditions of uncertainty. Journal of Environmental Psychology, 29(2), 181-192.
Three studies examined the impact of warnings about depleting resources. In Study 1, participants played 16 trials of a 5-person resource dilemma game with complete resource uncer…

Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

A Longitudinal Study of Domestic Water Conservation Behavior

Articles
Moore, S., Murphy, M., & Watson, R. (1994). A longitudinal study of domestic water conservation behavior. Population and Environment: A Journal of Interdisciplinary Studies, 16, 2, 175-189.
Compared the results of a 1988 study (1,800 Ss) conducted in a metropolitan and a regional urban area of Australia on knowledge, attitudes, intentions, and behavior regarding wate…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Follow-Up Data on Two Dog-Litter Reduction Interventions

Articles
Jason, L. A. & Zolik, E. S. (1980). Follow-up data on two dog-litter reduction interventions. American Journal of Community Psychology, 8, 6, 737-741.
Conducted a follow-up of 2 studies by the 1st author et al . The behavioral technology techniques used to reduce dog litter were successful, particularly in the 2nd study, which i…

San Diego Watershed

Forums
sarahblakeslee Oct 11, 2007 16:16 pm
Hello, Wondering if anyone knows of any Community based social marketing workshops or groups that we can share ideas and resources with in Southern California. We are using co…

Re: Efficiency Workshops v Home Audits for Disadvantaged Households

Forums
Unknown Oct 8, 2005 17:15 pm
Brenda: While not directly relevant, you might want to take a look at the work of Glen Pleasance from Durham Region in Ontario, Canada on outdoor water efficiency. Glen has c…
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