Manual dishwashing habits: An empirical analysis of UK consumers.

Articles
Berkholz, P., Stamminger, R., Wnuk, G., Owens, J., & Bernarde, S. (2010). Manual dishwashing habits: An empirical analysis of UK consumers. International Journal of Consumer Studies, 34(2), 235-242.
This study presents an overview of the washing up behaviour of consumers in the UK. Peoples’ individual attitudes were observed as were the amount of water and energy used, the ti…
CBSM Recommends

Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…

Speaker on Stormwater Outreach for Regional Municipalities group.

Forums
Cameron Coronado April 07, 2020 03:48 PM
STORM (STormwater Outreach for Regional Municipalities) is a network of over 80 Puget Sound jurisdictions working together to meet outreach mandates required by the NPDES (Nationa…

Water or Energy Community Engagement Program Examples.

Forums
Cara Horner Melbourne September 09, 2019 06:58 AM
Looking for any great examples of best practise water or energy community engagement programs which have been evaluated and shown to work. We have some aspirational community redu…

Door to Door Script for Lawn Fertilizer Campaign

Forums
Robert Burg Stamford October 06, 2017 01:38 PM
Hi. My name is Robert Burg, and I am a communications coordinator at a National Estuary Program in Long Island Sound. I am working on a CBSM campaign to reduce lawn fertilizer. A…

CBSM - Youth and Wetlands

Forums
Unknown March 12, 2017 07:50 AM
Hello I am currently planning a Community Based Social Marketing campaign for teenage youth that aims to promote wetland wise use and facilitate public behaviour change. I am u…

Storm Drain/Stormwater Programming

Forums
Elissa Welch Athens May 10, 2016 01:42 PM
We are beginning to explore a storm drain/stormwater campaign in Ohio in an effort to improve the quality of the watershed. Is anyone familiar with recent examples of similar succ…

Impact of Water efficiency/Demand Management Programs

Forums
Joel Spry Darwin April 28, 2016 03:40 AM
Does anyone have (or know of) any examples of successful evaluation methods for measuring the impact of water efficiency/demand management programs? -Are control groups the wa…

Looking for Stencil Message Testing Results

Forums
Kathy Hoppe Presque Isle April 27, 2016 03:24 PM
Is anyone aware of or has anyone done any message testing related to storm drain stencils? I know the general rule is to tell people what we want them to do rather than what we d…

Norming behavior examples for high household water users

Forums
John Brooks Thousand Oaks January 21, 2016 12:06 PM
I would like to get examples from water agencies that send out targeted marketing to their top water users using a normative message. 1. How are you defining your top users? 2…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing