Inspiring workplace safety through intrinsic motivation

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Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Encouraging urban tree stewardship through active citizen engagement

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Julie Cook Kitchener Apr 29, 2024 12:54 pm
Hi all,    Municipalities and NGOs that are working towards thriving urban forests face many challenges, including providing maintenance care for trees that have been recently pla…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

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Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

Protecting the Great Barrier Reef: The effectiveness of emotional appeals

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Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …

Using Sustainability Village model to create change

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Cecilia Kemp Moss Vale Apr 28, 2021 2:30 am
Hi guys, I am curious if anyone else lives in a rural setting where the local/municipal level government has developed a program based around the villages/small towns in their go…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

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Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

COVID-19 Vaccination Uptake Strategies

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Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Behavioural Science around the World: A World Bank Report

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Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

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Liz Foote Maui Aug 5, 2020 3:32 am
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

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Julie Cook Kitchener Jul 28, 2020 21:28 pm
Hi all, This is an interesting article that advocates for a "moralizing" approach to  behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…
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