The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

"How to Nudge a Coronavirus Nonbeliever"

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Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Emerging from COVID-19 lockdown

Forums
Julie Cook Kitchener Jun 5, 2020 0:59 am
So many of us are thinking right now about how the world will transition out of COVID-19 lockdown. This blog post from Griffith University features Professor Jeff French, who is t…

The Effectiveness of Soft Transport Policy measures: A Critical Assessment and Meta-Analysis of Empirical Evidence

Articles
Möser, G., & Bamberg, S. (2008). The effectiveness of soft transport policy measures: A critical assessment and meta-analysis of empirical evidence. Journal of Environmental Psychology, 28(1), 10-26.
In the last few years there has been a growing interest in transport policy concerning behaviour oriented 'soft' measures to reduce private car use. Besides an assessment of the m…

School Travel Plans: Overcoming Barriers to Implementation

Articles
Baslington, H. (2008). School travel plans: Overcoming barriers to implementation. Transport Reviews, 28(2), 239-258.
The number of primary school children travelling to school by car has almost doubled in 20 years. A governmental policy response is to introduce school travel plans. The paper rai…

What Affects Use of Pretrip Public Transport Information?: Empirical Results of a Qualitative Study

Articles
Farag, S., Lyons, G. (2008). What affects use of pretrip public transport information?: Empirical results of a qualitative study. Transportation Research Record, (2069), pp. 85-92.
With the rise of the Internet and mobile phone, various forms of public transport information services have emerged that enable people to make better informed travel choices. Neve…

Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising

Articles
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Determined the extent to which particular consumer attitudes and beliefs are related to interest in purchasing environmentally safe products. Data from 3,264 respondents to the DD…

Ecological Awareness, Environmentalist Action, and International Conservation Strategy

Articles
Kottak, C. P. & Costa, A. C. (1993). Ecological awareness, environmentalist action, and international conservation strategy. Human Organization, 52, 4, 335-343.
Describes ongoing research on environmental risk perception and action in Brazil and Madagascar. Researchers have been investigating the relationship between the perception of env…

Impact of Education, Age, Newspapers, and Television on Environmental Knowledge, Concerns, and Behaviors

Articles
Ostman, R. E., & Parker, J. L. (1987). Impact of education, age, newspapers, and television on environmental knowledge, concerns, and behaviors. Journal of Environmental Education, 19, 1, 3-9.
Investigated the connections between environmental knowledge, concerns, and behaviors, by conducting a telephone survey of 336 residents of Ithaca, New York. Respondents' educatio…

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