Tools

Smart Cities: A good idea?

Forums
Julie Cook Kitchener Feb 28, 2024 14:13 pm
Smart Cities have risen in popularity in the past several years. As sustainability professionals, many of whom work for municipalities, you may have come across or be working towa…

Behavioral Strategies to Reduce Cigarette Litter

Articles
Cope, J. G., Huffman, K. T., Allred, L. J. & Grossnickle, W. F. (1993). Behavioral strategies to reduce cigarette litter. Journal of Social Behavior and Personality, 8, 4, 607-619.
Determined in 2 experiments whether an increased number of ashtrays available in a particular location would reduce ground accumulations of cigarette litter and whether decorated …

Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling

Articles
Werner, Carol M.; Stoll, Robert; Birch, Paul; White, Paul H. (2002). Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling. Basic and Applied Social Psychology, 24, 3, 185 – 203.
Three field experiments coupled the clinical psychology concept of validation with Elaboration Likelihood Model-Heuristic-Systematic Model theorizing to increase the influence of …

Wind Farm Co-Ownership

Forums
Jay Kassirer Ottawa Jan 25, 2024 15:01 pm
What if you want to move away from gas and oil, but rent, are about to move, or can’t afford solar panels? If your energy supplier has not already pledged to go green, you have fe…

Switzerland’s bike to work campaign: Fun, easy, and popular

Forums
Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Solarize campaigns: Harnessing the power of the crowd

Forums
Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

How to increase recycling rates in the office

Forums
Julie Cook Kitchener Jan 18, 2024 14:49 pm
Hi all,    To learn an effective way to increase recycling behaviour in an office workplace, consider reviewing Action Research’s study on 34 office buildings in U.S. cities. They…

Denver, Colorado's "Waste No More" Initiative

Forums
Julie Cook Kitchener May 6, 2024 13:03 pm
Hi all,   Denver, Colorado is a shining example of waste reduction at its best. They have an ambitious goal of diverting 70% of their waste going to landfill by 2032, and they hav…

Rainwater tank rebates - is anyone talking about this?

Forums
Julie Cook Kitchener Apr 29, 2024 13:00 pm
Hi all,    I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …

Resource Conservation and Recycling: Behavior and Policy

Articles
Oskamp, S. (1995). Resource conservation and recycling: Behavior and policy. Journal of Social Issues, 51, 4, 157-177.
Reviews earlier research on forms of solid waste recycling and describes the findings of several recent studies of curbside programs. Past research has found that general environm…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing