Tools
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Drama Downunder

Cases
Targeting gay men in the inner Melbourne region, the Drama Downunder campaign was designed to (1) increase access to diagnosis, treatment, and care of sexually transmitted infecti…
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

Cases
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
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Love to Ride

Cases
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
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Starve a Vampire, Donate Blood

Cases
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…

Increasing Recycling in Office Environments: The Effects of Specific, Informative Cues

Articles
Austin, J., Hatfield, D. B., Grindle, A. C., & Bailey, J. S. (1993). Increasing recycling in office environments: The effects of specific, informative cues. Journal of Applied Behavior Analysis, 26, 2, 247-253.
Investigated the effects of prompts on the recycling behavior of approximately 217 faculty, staff, and graduate students in 2 academic departments of a large university. During th…

Changing social norms around native plants in your area

Forums
Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Amsterdam installs sustainable urinals to combat "wild peeing"

Forums
Liz Foote Maui Oct 4, 2020 5:40 am
Well this is …different! Apparently public urination has been a big problem in Amsterdam, and it has now been addressed by an environmental psychologist, Richard De Vries, who inv…

Newspaper Recycling Behavior: The Effects of Prompting and Proximity of Containers

Articles
Reid, D. H., Luyben, P. D., Rawers, R. J. & Bailey, J. S. (1976). Newspaper recycling behavior: the effects of prompting and proximity of containers. Environment and Behavior, 8, 471-481.
Used a multiple baseline experimental design to investigate prompting and proximity of recycling containers as variables affecting newspaper recycling by apartment residents. Fo…

COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

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