Community Solar & the Awareness-to-Action Gap

Forums
Julie Cook Kitchener Apr 6, 2026 12:32 pm
Hi all,  Interest in and awareness of community solar have been growing in the United States, yet this has not translated to higher enrollment rates, particularly among low-income…

Money Saving Boiler Challenge - New Case Study Posted to the Tools of Change Website

Forums
Jay Kassirer Ottawa Feb 10, 2025 16:00 pm
This campaign focused on hot water heaters that provide water on demand for heating a home and also for cooking and cleaning. Lowering the water flow temperature from 80°C to 60°C…

Chicago’s Building Energy Rating System

Forums
Jay Kassirer Ottawa Feb 10, 2025 15:37 pm
Chicago was the first U.S. city to require building owners to prominently post a building’s energy performance rating, and to share that that rating with potential buyers and/or r…

Solarize campaigns: Harnessing the power of the crowd

Forums
Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

How to incentivize comprehensive home energy retrofits

Forums
Julie Cook Kitchener Apr 8, 2024 13:00 pm
Hi all,   Even with the growing climate crisis and the rising cost of living, it is still a challenge to convince homeowners to retrofit their homes to be more energy efficient. T…

Why has the Canada Greener Homes Initiative been so successful?

Forums
Julie Cook Kitchener Feb 8, 2024 18:47 pm
Hi all,    Food and energy prices have risen significantly in the past few years, sending the cost of living soaring all over the world. It is evident that citizens are looking fo…

Wind Farm Co-Ownership

Forums
Jay Kassirer Ottawa Jan 25, 2024 15:01 pm
What if you want to move away from gas and oil, but rent, are about to move, or can’t afford solar panels? If your energy supplier has not already pledged to go green, you have fe…
CBSM Recommends

Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
CBSM Recommends

20/20 The Way to Clean Air

Cases
The goal of the 20/20 The Way to Clean Air program was to engage residents living in the Greater Toronto Area in taking actions at the individual and collective level to reduce ai…
CBSM Recommends

Europe’s Energy Neighborhoods

Cases
Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing