Solarize campaigns: Harnessing the power of the crowd

Forums
Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

How to incentivize comprehensive home energy retrofits

Forums
Julie Cook Kitchener Apr 8, 2024 13:00 pm
Hi all,   Even with the growing climate crisis and the rising cost of living, it is still a challenge to convince homeowners to retrofit their homes to be more energy efficient. T…

Why has the Canada Greener Homes Initiative been so successful?

Forums
Julie Cook Kitchener Feb 8, 2024 18:47 pm
Hi all,    Food and energy prices have risen significantly in the past few years, sending the cost of living soaring all over the world. It is evident that citizens are looking fo…

Wind Farm Co-Ownership

Forums
Jay Kassirer Ottawa Jan 25, 2024 15:01 pm
What if you want to move away from gas and oil, but rent, are about to move, or can’t afford solar panels? If your energy supplier has not already pledged to go green, you have fe…
CBSM Recommends

Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
CBSM Recommends

20/20 The Way to Clean Air

Cases
The goal of the 20/20 The Way to Clean Air program was to engage residents living in the Greater Toronto Area in taking actions at the individual and collective level to reduce ai…
CBSM Recommends

Europe’s Energy Neighborhoods

Cases
Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
CBSM Recommends

Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat

Cases
Medicine Hat, a city in western Canada with a municipally owned utility, was interested in exploring how consumers would respond to receiving information on their home’s heat loss…
CBSM Recommends

Opower’s Home Energy Report, Minnesota

Cases
In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
CBSM Recommends

California’s Energy Conservation Competition

Cases
Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing