The Washington Post has a nice feature story this morning on the growing use of email lists. The story, "Offering Both the Nice and the Nasty, E-Mail Lists Surge in Usage," profil…
Hi All,
Ive been reading an INSEAD Knowledge Newsletter article which analyses peoples predictions compared to their behaviours and it seems to be pointing in the direction of …
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…
Commit to save your 20%. interactive banner ads promoting energy conservation using norm appeals and personal action/empowerment People's Voice Winner, 2008 Webby Awards http://w…
Wow! The article on Social Norms (being aware of the power to them and harnessing it to address climate change) in the International Journal of Sustainability Communications is a …
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…