Washington Post on Electronic "Peer Pressure"

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waterwordsthatwork May 7, 2007 7:31 am
The Washington Post has a nice feature story this morning on the growing use of email lists. The story, "Offering Both the Nice and the Nasty, E-Mail Lists Surge in Usage," profil…

Prediction and Behaviour

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Sharon Mcgann Jun 18, 2007 8:23 am
Hi All, Ive been reading an INSEAD Knowledge Newsletter article which analyses peoples predictions compared to their behaviours and it seems to be pointing in the direction of …

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

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Jay Kassirer Ottawa Jul 30, 2007 21:55 pm
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Local Action on Climate Change

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Ben Frost Manchester Dec 16, 2007 8:51 am
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…

Brilliant Web Banner Campaign for UK's Energy Saving Trust

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Terre Dunivant San Luis Obispo May 27, 2008 2:28 am
Commit to save your 20%. interactive banner ads promoting energy conservation using norm appeals and personal action/empowerment People's Voice Winner, 2008 Webby Awards http://w…

Don't Miss the Article on Social Norms

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Kate Melby Petoskey Jul 10, 2008 15:29 pm
Wow! The article on Social Norms (being aware of the power to them and harnessing it to address climate change) in the International Journal of Sustainability Communications is a …

Application of Descriptive Normative Messages to Enhance Pro-Biodiversity Behaviours

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Christiane Lellig Fleet Jul 2, 2015 8:13 am
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…

Mask Use, Messaging, and Social Norms

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Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

"How to Nudge a Coronavirus Nonbeliever"

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Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Montana Mask-Wearing PSAs with Normative Messaging

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Liz Foote Maui Jul 9, 2020 9:35 am
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…
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