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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Class 5 Energy

Cases
Class 5 Energy was an approach to energy reduction developed in White Bear Lake Minnesota that was tested in two unique settings – a school and a healthcare facility. Using materi…
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California’s Energy Conservation Competition

Cases
Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…
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Opower’s Home Energy Report, Minnesota

Cases
In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
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Bologna’s Bella Mossa

Cases
Bologna’s Bella Mossa program explored how positive incentives could be used to encourage citizens to reconsider their travel choices, reducing the number of trips made in convent…
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Starve a Vampire, Donate Blood

Cases
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
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Love to Ride

Cases
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
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Burlington’s Ice Rink Energy Competition

Cases
The following case study explores how the City of Burlington’s Ice Rink Energy Competition employed a low cost, easily replicable approach to significantly reduce energy consumpti…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Changing social norms around native plants in your area

Forums
Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

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