To meet global greenhouse gas targets, we will need to remove carbon dioxide (CO2) from the atmosphere, not just slow down emissions. Carbon Cure was designed to promote a shift i…
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Have you heard of the Turn It Off campaign? The project aimed to reduce car idling at school drop-off zones and transit “Kiss and Ride” parking lots across Toronto. This…
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About a year ago, on January 25, 2024, volunteers stumbled upon a multitude of dead and dying monarch butterflies that were scattered across the lawn of a private prope…
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Does buying “green” products contribute to our psychological well-being? According to research by Helm et al (2019), it doesn’t. In contrast, buying less is associated …
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What if we understood our current ecological crisis as a “Human Behavioral Crisis”? That is how researchers, Merz et al (2023), have described it. In their paper, they a…
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What are the best strategies to keep compostables out of residential trash bins? In 2016, StopWaste, the City of Fremont in California, and Action Research partnered on…
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You may know about Cape Town, South Africa’s struggles with water shortages several years ago. You may be less familiar with how cleverly they used behavioral science to…
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I’ve got an example for you of a high-quality littering prevention campaign in California. Action Research partnered with the Orange County Stormwater Program (h20c.org)…
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Many of you know that social norms influence behavior in powerful ways. If you would like to harness the power of social norms in your campaigns, try to avoid applying …
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Rare’s Centre for Behavior & the Environment has published a framework that includes six behavioural levers to apply when leading behaviour change campaigns.
They exp…
