CBSM Recommends

Seattle’s Just One Trip Phase II

Cases
Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
CBSM Recommends

Woodside Gets Active

Cases
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
CBSM Recommends

VERB

Cases
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
CBSM Recommends

Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
CBSM Recommends

Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

Urgency & Agency: Conquering Climate Despair

Forums
Julie Cook Kitchener May 27, 2021 17:29 pm
Hi everyone, "I will admit that I sometimes fall into the climate doom-ism camp. As a sustainability and behavioral scientist steeped in a steady stream of information about how …

Open Access Online Course, "Behaviour Change for Conservation"

Forums
Liz Foote Maui Mar 30, 2021 2:36 am
Just came across this on Twitter via @SMGriffith1; there is an open-access online course available called "Behaviour Change for Conservation." You can find it here. "This open-…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

Forums
Liz Foote Maui Oct 23, 2020 4:01 am
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing