Tools

Extending the Theory of Planned Behavior: Predicting the Use of Public Transportation

Articles
Heath, Y., & Gifford, R. (2002). Extending the theory of planned behavior: Predicting the use of public transportation. Journal of Applied Social Psychology, 32(10), 2154-2185. doi:10.1111/j.1559-1816.2002.tb02068.x.
An expanded version of the theory of planned behavior (TPB) was used to predict and explain public transportation use. A pre-post design was used to examine changes in 175 univers…

The Storytelling Genius of Jane Goodall

Forums
Julie Cook Kitchener Oct 19, 2021 21:01 pm
Hi everyone, Time magazine recently published an article featuring the legendary conservationist Dr. Jane Goodall, and how she uses storytelling as a way to engage people in chan…

Global COVID-19 Study Provides Insights on Message Framing

Forums
Liz Foote Maui Oct 9, 2020 22:10 pm
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Altruism and Market-Like Behavior: An Analysis of Willingness to Pay for Recycled Paper Products

Articles
Guagnano, G. A. (2001). Altruism and market-like behavior: An analysis of willingness to pay for recycled paper products.. Population & Environment: A Journal of Interdisciplinary Studies, 22, 4, 425-438.
Discusses the contrast between self-interested behavior guided by rational choice and altruistic behavior guided by normative considerations. This study suggests that market and m…

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