A 'Mass Experiment' for the Climate

Forums
Julie Cook Kitchener Jul 22, 2020 15:35 pm
How has COVID-19 impacted our behaviours in relation to the environment? This BBC article tackles the relationships between our individual behaviours, government & business action…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

Creating Citizen Choice Architects

Forums
Julie Cook Kitchener Sep 30, 2020 20:44 pm
Hi everyone, Perhaps many of you are familiar with 'nudges', those positive, gentle actions that persuade people to engage in particular behaviours (e.g. setting healthy food at …

Smart Cities: A good idea?

Forums
Julie Cook Kitchener Feb 28, 2024 14:13 pm
Smart Cities have risen in popularity in the past several years. As sustainability professionals, many of whom work for municipalities, you may have come across or be working towa…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

Switzerland’s bike to work campaign: Fun, easy, and popular

Forums
Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Dormitory Residents Reduce Electricity Consumption when Exposed to Real-Time Visual Feedback and Incentives

Articles
Petersen, J., Shunturov, V., Janda, K., Platt, G., & Weinberger, K. (2007). Dormitory Residents Reduce Electricity Consumption when Exposed to Real-Time Visual Feedback and Incentives. International Journal of Sustainability in Higher Education, 8(1), 16.
Purpose: In residential buildings, personal choices influence electricity and water consumption. Prior studies indicate that information feedback can stimulate resource conservati…

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

Using Commitment and Feedback to Encourage Apartment Complex Dwellers to Participate in Curbside Recycling

Cases
DeLeon, I. G., & Fuqua, R. W. (1995). The effects of public commitment and group feedback on curbside recycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 233-250.
After conducting a literature review , commitment and feedback were identified as effective tools in improving the participation in curbside paper recycling. Then, a group of apar…

Eliciting Energy Efficient Driving Styles with the Use of Feedback from Postal Workers in the Netherlands

Cases
Siero, S., Boon, M., Kok, G., & Siero, F. (1989). Modification of driving behavior in a large transport organization: A field
A literature review was conducted to identify behavior change tools that might be effective in eliciting energy efficient driving styles. Then, a questionnaire was sent to postal …

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