I recently came across this article, “‘By failing to prepare you are preparing to fail’: Lessons from the 2009 H1N1 “swine flu” pandemic.” when one of the co-authors (Jeff French)…
Can anyone advise if any of the strategies and tactics of CBSM need to change when working on behvaior change efforts specifically for children (K-12)?
Any resources I should spe…
Hi everyone,
The European Social Marketing Conference is being held in Thessaloniki, Greece in October 2021 and the call for case studies, projects and/or academic papers is now …
Hi all,
I've just stumbled across a recent Washington Post article from a black scientist and writer, Ayana Elizabeth Johnson, who explains one way in which racism and the climat…
Hello everyone,
Since we're now in the midst of summer, the sun, and the heat, I thought I'd send along a Summer 2020 Book List for you to peruse through, for weekends at the cot…
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…
This article in The Atlantic by Zeynep Tufekci, “It Wasn’t Just Trump Who Got It Wrong,” is a fascinating exploration of America’s response to the coronavirus pandemic through the…
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…
Hi, just wanted to share the opportunity to register for this FREE webinar on July 15th, "10 Social Marketing Pitfalls," that’s part of the Behavior, Energy, and Climate Change vi…