CBSM Recommends

Carbon Cure

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Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
CBSM Recommends

Climate Matters Program for TV Weathercasters

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In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

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Liz Foote Maui Jul 9, 2020 11:27 am
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

Montana Mask-Wearing PSAs with Normative Messaging

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Liz Foote Maui Jul 9, 2020 9:35 am
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

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Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Mask Use, Messaging, and Social Norms

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Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Brilliant Web Banner Campaign for UK's Energy Saving Trust

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Terre Dunivant San Luis Obispo May 27, 2008 2:28 am
Commit to save your 20%. interactive banner ads promoting energy conservation using norm appeals and personal action/empowerment People's Voice Winner, 2008 Webby Awards http://w…

Local Action on Climate Change

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Ben Frost Manchester Dec 16, 2007 8:51 am
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…

Washington Post on Electronic "Peer Pressure"

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waterwordsthatwork May 7, 2007 7:31 am
The Washington Post has a nice feature story this morning on the growing use of email lists. The story, "Offering Both the Nice and the Nasty, E-Mail Lists Surge in Usage," profil…

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