Pesticide Use & the Ukulima True Campaign

Forums
Julie Cook Kitchener May 18, 2026 12:50 pm
Hi all, Understanding and lowering pesticide-related risks is critical to safeguarding human health, conserving ecosystems, and maintaining long-term food security. Although it …

Restoring Watersheds via Social Diffusion

Forums
Julie Cook Kitchener Jun 23, 2025 12:10 pm
Hi all,    An interesting example of social diffusion in action is the Redwood River Clean Water Project in Minnesota. It began as a response to poor water quality conditions in t…

Money Saving Boiler Challenge - New Case Study Posted to the Tools of Change Website

Forums
Jay Kassirer Ottawa Feb 10, 2025 16:00 pm
This campaign focused on hot water heaters that provide water on demand for heating a home and also for cooking and cleaning. Lowering the water flow temperature from 80°C to 60°C…

Cool Block - New Case Study Published on the Tools of Change Website

Forums
Jay Kassirer Ottawa Feb 10, 2025 15:55 pm
Cool Block promotes over one hundred actions that can help make households, neighborhoods and entire cities more sustainable. It has been saving 20 billion pounds (9.07 million me…

Flashfood - New Case Study Posted on the Tools of Change Website

Forums
Jay Kassirer Ottawa Feb 10, 2025 15:48 pm
According to Second Harvest, almost 60% (35.5 million metric tonnes) of food produced in Canada is wasted annually. Roughly 32% (1.2 million tonnes) is still edible. This app info…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

Protecting the Great Barrier Reef: The effectiveness of emotional appeals

Forums
Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …

Using Sustainability Village model to create change

Forums
Cecilia Kemp Moss Vale Apr 28, 2021 2:30 am
Hi guys, I am curious if anyone else lives in a rural setting where the local/municipal level government has developed a program based around the villages/small towns in their go…

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

Forums
Julie Cook Kitchener Apr 14, 2021 23:09 pm
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Webinar: "Can Peer Pressure Solve Climate Change?"

Forums
Liz Foote Maui Aug 18, 2020 23:34 pm
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…

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