Norms have a strong influence on human social interactions, but the emotions and actions associated with norm-breaking events have not been systematically studied. We asked subjec…
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If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…
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I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…
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Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …
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You may have heard of Opower, an American company that provides a customer engagement platform for utilities. They were acquired by Oracle Corporation in 2016. Anyway, O…
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Municipalities and NGOs that are working towards thriving urban forests face many challenges, including providing maintenance care for trees that have been recently pla…
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Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…
Through outdoor water consumption, residential landscaping behavior affects public policy and the environment in the American Southwest. We propose a decision framework based on c…
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The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…
Hi guys,
I am curious if anyone else lives in a rural setting where the local/municipal level government has developed a program based around the villages/small towns in their go…
