"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

A 'Mass Experiment' for the Climate

Forums
Julie Cook Kitchener Jul 22, 2020 15:35 pm
How has COVID-19 impacted our behaviours in relation to the environment? This BBC article tackles the relationships between our individual behaviours, government & business action…

Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

Forums
Julie Cook Kitchener Jul 28, 2020 21:28 pm
Hi all, This is an interesting article that advocates for a "moralizing" approach to  behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…

COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

Content Analysis: A Technique for Measuring Attitudes Expressed in Environmental Education Literature

Articles
Burrus-Bammel, L. L., Bammel, G., & Kopitsky, K. (1988). Content analysis: A technique for measuring attitudes expressed in environmental education literature. Journal of Environmental Education, 19, 4, 32-37.
Demonstrated a content analysis approach to documentary research involving archive material. The 5 steps of (1) defining the population, (2) determining the sample, (3) isolatin…

Protection Motivation and Self-Efficacy: A revised Theory of Fear Appeals and Attitude Change

Articles
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Investigated the effects of fear appeals on persuasion in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy the…

Effects of Fear Appeals and Physiological Arousal upon Emotions, Attitudes, and Cigarette Smoking.

Articles
Rogers, R. W., & Deckner, C. W. (1975). Effects of fear appeals and physiological arousal upon emotions, attitudes, and cigarette smoking.. Journal of Personality and Social Psychology, 32, 2, 222-230.
Conducted 2 experiments to conceptually replicate S. Schachter's (1964) theory of the determinants of emotion and to test the feasibility of extending the theory to attitudes an…

Predicting Three Dimensions of Residential Curbside Recycling: An Observational Study

Articles
Oskamp, S., Burkhardt, R. L., Schultz, P. W., Hurin, S. & Zelezny, L. (1998). Predicting three dimensions of residential curbside recycling: An observational study. Journal of Environmental Education, 29, 2, 37-42.
Three dimensions of household recycling behavior (frequency of participation, amount of recyclable materials, and contamination of recyclables by improper material) were observed …

Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems

Articles
LaBay, D. G., & Kinnear, T. C. (1981). Exploring the consumer decision process in the adoption of solar energy systems.. Journal of Consumer Research, 8, 3, 271-278.
Examined residential solar energy systems within an adoption and diffusion of innovations framework using data for 631 Ss who responded to a mail survey. Findings indicate conside…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing