In 2 experiments, handbills were distributed to individuals entering a movie theater and grocery store, respectively. 20% more handbills were deposited in the trash cans and ash t…
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …
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If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…
This is a preprint with a ton of authors (I didn’t even bother trying to count them!) of a collaborative international study with the goal of examining “whether national identific…
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I might be a bit bias because of the "Cook" name in this program, but bear with me as the results are impressive.
Colorectal cancer is the second leading cause of canc…
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Even with the growing climate crisis and the rising cost of living, it is still a challenge to convince homeowners to retrofit their homes to be more energy efficient. T…
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Public awareness campaigns are often applied to mitigate the negative impacts that invasive species have on healthy ecosystems. However, there is little evidence suggest…
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Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …
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If you’re looking for information on how to run a social media for behaviour change campaign, the International Federation of the Red Cross and USAID have teamed up to p…
Hi all,
I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …