CBSM Recommends

Århus Bike Bus'ters

Cases
In an attempt to reduce the use of individual motor vehicles the Municipality of Århus created a plan to encourage residents to use methods of sustainable transportation such as b…
CBSM Recommends

Missing Types Movement

Cases
In 2019, only 3% of people in the United States were registered blood donors. In an effort to draw attention to the unmet need for donations and increase participation in blood dr…
CBSM Recommends

Bicycle Friendly Communities Program

Cases
This case study examines the spread of the international Bicycle Friendly Communities (BFC) program into Ontario, Canada – a process initiated by the Share the Road Cycling Commis…
CBSM Recommends

Calgary’s Workshift

Cases
WORKshift was a federally funded initiative that sought to accelerate the adoption of telework within the business community in Calgary. Working with chief officers and directors …

Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment

Articles
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative wor…

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Encouraging and Recognising Urban Gardens for Habitat

Forums
Andrew Smith Oct 6, 2005 19:20 pm
Hello listserve members, In Tasmania we are looking at developing a program that recognises gardeners who consider and encourage wildlife to use their gardens (Gardens for W…

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