Stand Against Corona Pledge and Study Results on Prosocial Messaging to Motivate Collective Action
Global COVID-19 Study Provides Insights on Message Framing
Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners
Mask Use, Messaging, and Social Norms
Emerging from COVID-19 lockdown
Behavioural Science Toolkit for Physical Distancing and People Movement
Fear Arousal, Efficacy, and Imminency
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Communicating Climate Change: Why Frames Matter for Public Engagement
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Protection Motivation and Self-Efficacy: A revised Theory of Fear Appeals and Attitude Change
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Effects of Fear Appeals and Physiological Arousal upon Emotions, Attitudes, and Cigarette Smoking.
Rogers, R. W., & Deckner, C. W. (1975). Effects of fear appeals and physiological arousal upon emotions, attitudes, and cigarette smoking.. Journal of Personality and Social Psychology, 32, 2, 222-230.
