COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

Forums
Julie Cook Kitchener Jul 28, 2020 21:28 pm
Hi all, This is an interesting article that advocates for a "moralizing" approach to  behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Emerging from COVID-19 lockdown

Forums
Julie Cook Kitchener Jun 5, 2020 0:59 am
So many of us are thinking right now about how the world will transition out of COVID-19 lockdown. This blog post from Griffith University features Professor Jeff French, who is t…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Curriculum: The Voice of Nature

Articles
Cohen, M. J. (1983). Curriculum: The voice of nature. Journal of Instructional Psychology, 10, 3, 109-118.
Discusses a subconscious anti-nature mentality in Americans that divides the planet and people's wholeness, laying the foundation for the unwholesome environmental, spiritual, a…

Energy Conservation Behavior: The Difficult Path from Information to Action

Articles
Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

Effects of Fear and Specificity of Recommendation upon Attitudes and behavior

Articles
Leventhal, H., Singer, R. & Jones, S. (1965). Effects of fear and specificity of recommendation upon attitudes and behavior. Journal of Personality and Social Psychology, 2, 1, 20-29.
The study dealt with the effects of (a) level of fear and (b) specific plans for action vs. general recommendations on attitudes toward tetanus inoculations and actually getting t…

Protection Motivation and Self-Efficacy: A revised Theory of Fear Appeals and Attitude Change

Articles
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Investigated the effects of fear appeals on persuasion in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy the…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing