Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui June 03, 2020 01:58 AM
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Application of Descriptive Normative Messages to Enhance Pro-Biodiversity Behaviours

Forums
Christiane Lellig Fleet July 02, 2015 08:13 AM
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…

Don't Miss the Article on Social Norms

Forums
Kate Melby Petoskey July 10, 2008 03:29 PM
Wow! The article on Social Norms (being aware of the power to them and harnessing it to address climate change) in the International Journal of Sustainability Communications is a …

Brilliant Web Banner Campaign for UK's Energy Saving Trust

Forums
Terre Dunivant San Luis Obispo May 27, 2008 02:28 AM
Commit to save your 20%. interactive banner ads promoting energy conservation using norm appeals and personal action/empowerment People's Voice Winner, 2008 Webby Awards http://w…

Local Action on Climate Change

Forums
Ben Frost Manchester December 16, 2007 08:51 AM
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums
Jay Kassirer Ottawa July 30, 2007 09:55 PM
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Prediction and Behaviour

Forums
Sharon Mcgann June 18, 2007 08:23 AM
Hi All, Ive been reading an INSEAD Knowledge Newsletter article which analyses peoples predictions compared to their behaviours and it seems to be pointing in the direction of …

Washington Post on Electronic "Peer Pressure"

Forums
waterwordsthatwork May 07, 2007 07:31 AM
The Washington Post has a nice feature story this morning on the growing use of email lists. The story, "Offering Both the Nice and the Nasty, E-Mail Lists Surge in Usage," profil…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing