Behavioural Science around the World: A World Bank Report

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Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

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Liz Foote Maui Jul 9, 2020 11:27 am
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

Montana Mask-Wearing PSAs with Normative Messaging

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Liz Foote Maui Jul 9, 2020 9:35 am
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

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Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Mask Use, Messaging, and Social Norms

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Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Application of Descriptive Normative Messages to Enhance Pro-Biodiversity Behaviours

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Christiane Lellig Fleet Jul 2, 2015 8:13 am
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…

Don't Miss the Article on Social Norms

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Kate Melby Petoskey Jul 10, 2008 15:29 pm
Wow! The article on Social Norms (being aware of the power to them and harnessing it to address climate change) in the International Journal of Sustainability Communications is a …

Brilliant Web Banner Campaign for UK's Energy Saving Trust

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Terre Dunivant San Luis Obispo May 27, 2008 2:28 am
Commit to save your 20%. interactive banner ads promoting energy conservation using norm appeals and personal action/empowerment People's Voice Winner, 2008 Webby Awards http://w…

Local Action on Climate Change

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Ben Frost Manchester Dec 16, 2007 8:51 am
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

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Jay Kassirer Ottawa Jul 30, 2007 21:55 pm
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

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