Tools
CBSM Recommends

Spare the Air

Cases
In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…
CBSM Recommends

Love to Ride

Cases
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Creating Citizen Choice Architects

Forums
Julie Cook Kitchener Sep 30, 2020 20:44 pm
Hi everyone, Perhaps many of you are familiar with 'nudges', those positive, gentle actions that persuade people to engage in particular behaviours (e.g. setting healthy food at …

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

Social-cognitive factors mediating intervention effects on handwashing: A longitudinal study.

Articles
Contzen, N., & Inauen, J., (2015). Social-cognitive factors mediating intervention effects on handwashing: A longitudinal study. Journal of Behavioral Medicine, 38, 956-969.
Handwashing with soap effectively prevents diarrhoea, a leading cause of death in infants. Theory-based interventions are expected to promote handwashing more successfully than st…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

Field and Laboratory Studies of Littering

Articles
Krauss, R. M. & Freedman, J. L. & Whitcup, M. (1978). Field and laboratory studies of littering. Journal of Experimental Social Psychology, 14, 1, 109-122.
Reports 2 field and 2 laboratory experiments on littering behavior. In Exp I, observations of 1,765 Ss at 9 locations in the New York City area showed that littering rates varied …

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