Stay up-to-date with the topics that matter to you!
Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.
BIXI Bicycle Sharing
Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign
Fort Collins Efficiency Works (Neighborhoods)
Chicago’s Go Program
Seattle’s Just One Trip Phase II
Woodside Gets Active
VERB
Behavioural Science around the World: A World Bank Report
The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
Aggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.