Hi all,
Many of you work in water conservation or stormwater management, but even if you don’t, you may find this rain garden rebate program interesting. It is a partnership be…
Hi all,
As climate change increases extreme weather events and as urbanization creates more impermeable surfaces resulting in stormwater runoff, there is a growing need for urb…
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Rare’s Centre for Behavior & the Environment has published a framework that includes six behavioural levers to apply when leading behaviour change campaigns.
They exp…
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The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…
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Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…
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There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…
Hi all,
If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…
Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
In 2014, Sightsavers, Unilever, and Lifebuoy joined forces to create a program in Kenya, Ethiopia, and Zambia that would help to prevent childhood blindness and eliminate trachoma…
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
